This project uses Instagram to rebrand a fruit. What was once a hard-to-peel, basic fruit gets an Instagram focused rebrand to symbolize zest + vitality. They are wild- but widely accepted. Sweet- but full of nutrients. Difficult to peel- but rewarding. Oranges symbolize creative energy, and that is exactly what this rebrand captured. The Instagram posts features my photography and a curated environment of play, youth, and vitality.
What came first, the color or the fruit? The answer is in fact, the fruit. Oranges are a bright and refreshing citrus fruit, full of zest, energy, and vital nutrients. These bright colorful fruits hold special significance dating back thousands of years, meaning good luck, long before orange was ever used as a color name in the English language. Whether you’re enjoying an orange juice at breakfast or as a sweet snack for a burst of energy, an orange sure to be a refreshing addition. Peculiar how orange is also one of the only words in the English language that nothing else rhymes with. Just another way the magical orange sports its uniqueness. The orange’s sweet citrus flavor is sure to be refreshing, original and full of vitality.
